To recap, logo files should always be vector-based and SVG files can be used to display vector graphics online. Make sure the designer provides vector logo files when having your logo updated and ask your printer to double-check the resolution of images when having material professionally printed. With this in mind, consult a graphic designer when in doubt. Raster-based images can be embedded into Adobe Illustrator and vectors can be placed and even created in Photoshop. Any of the above file types can be exported to a pdf format, so these files can be either vector or raster or a combination of the two.ĭisclaimer: Graphics software has come a long way over the years, resulting in a lot of line-blurring between programs. The small exception to these rules is Portable Document Format (.pdf, PDF).
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